
Packaging


​​Package Graphics
​The packaging of the Tapered Twist incorporates the main elements seen in the mood board On the outside, it is colored with a light purple hue and a dark purple stripe going around the middle of the package. This allows the packaging to loosely replicate the look of a stained glass window.
Package Dieline
This box has many elements around the outside. On the front, the traditional Tapered Twist logo appears at the top to catch the consumer​'s attention. Below the cutout is a label explaining that this product is indeed a perfume spray. It also mentions the weight/fluid ounces of the product. Further, the ingredients are listed on the back along with an alternative Tapered Twist logo and the origin. As for the top of the package, there is the Tapered Twist slogan and stained glass window "TT" logo. Finally the barcode can be seen on the bottom of the box.


Sleek Feel
​The cutout placed on the front panel of the packaging is shaped in an oval. This allows the full perfume bottle to be put on display. for the consumer to see, but do not fret...! It is small enough so the bottle will not fall out. With this cutout, the bottle becomes the center point of the packaging, as your eye is immediately drawn to the unique spiral structure inside.



