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THE INSPIRATION
The Tapered Twist was inspired by a series of spiral designs and stained glass elements seen at various state of the art churches, cathedrals and museums. The vision for this product was to bring a majestic feel of heaven and grace into the consumer's hand.
Brand Guide
Mood Board
This branding guide was inspired by the mood board. The colors seen at the top were the main hues and accents present on the Tapered Twist bottle/packaging. In addition, the fonts can be compared to those seen in old scripture, representing a extravagant look. The logos are described further below...
The mood board was inspired by the. essence of feeling majestic, heavenly and cosmic. The photos display various stained glass windows and exhibits from churches and museums. Additionally, the color purple is the focus of this project as it is a powerful symbol in the Bible and often is associated with luxury and magic.
THE LOGOS
The logo seen on the left is in the shape of a spiral, inspired by the spiral flow extruding from the outside of the perfume bottle. Similarly, the company logo in the center has an oval eclipse surrounding the text to display the curvature of the bottle design. The logo on the left represents a stained glass window, with the letters "TT" for Tapered Twist and a purple gradient layered behind.
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